Self Branding
Im Rahmen eines Typografie-Kurses im Masterstudium Webwissenschaften Art & Design, wurde ein grafischer Auftritt zur eigenen Person entwickelt. Erstellt wurden Logo, Visitenkarte und ein Beispiel für andere mögliche Drucksorten.
Das Logo
Die Entscheidung fiel relativ rasch bei der Erstellung des Logos mit den Initialen meines Namens zu arbeiten. Bevor Ideen gesammelt wurden galt es einige Anforderungen an das Logo festzulegen:
Die Idee dahinter sollte sofort erkennbar sein- Simpel & minimalistisch
- Es sollte nicht zu aufdringlich sein
- Man soll sich daran erinnern
Das Ziel war also, die möglichst einfachste Verbindung der Initialen B und M zu finden. Nach unterschiedlichsten Versuchen und Varianten entstand dann das Ergebnis.
Visitenkarten
Um der Geradlinigkeit des Logos entgegenzuwirken, wurde eine Tapetenoptik eingesetzt.
Vorder- und Rückseite der Visitenkarte:
Visitenkarte in verschiedenen Farbvariationen:
Notizblock
Um ein Gefühl für die Weiterverwendung des Designs zu bekommen, wurden als ergänzendes Beispiel eine Vorlage für den Druck von Notizbüchern erstellt. Vorder- und Rückseite des Notizblockes:
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